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Xeikon Cafe North America Sees Evolving Benefits with Digital Printing

Personalization, shorter runs, and even longer runs are driving digital printing with Xei

By: Greg Hrinya

Editor, Label &Narrow Web

In a deep dive into digital printing at the latest edition of Xeikon Cafe North America, Chris Bondy, professor and administrative chair at RIT, said that 89% of millennials want personalization from their products. Additionally, a recent Mintel survey said that most Chinese customers would be willing to pay more for a personalized product.   The ability to create brand loyalty with personalized packaging is a key differentiator for digital, says Bondy. He added that SKU proliferation is great...

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